‘Make a Mark’’ innovation!
Make a Mark is a 3-year collaboration platform created to accelerate creative and technological innovation in vino and spirits packaging and provide make owners with a preview of the time to come packaging design trends. The goal is to stimulate the designers' creativity with a special focus on luxury and sustainability.
Without cost and technological constraints, 18 of the best packaging pattern agencies on a global level take been challenged to push button their creativity farther and intermission new footing in packaging innovation.
The brief was to satisfy the brands' double need to brand the difference on the shelf by catching the consumer'south eye while respecting the environment.
Photo Avery Dennison
The resulting trailblazing design projects have and so been developed by leaders in the luxury packaging supply chain like ESTAL for the glass bottles, Avery Dennison for the labeling materials, Kurz for the embellishments and many other key players in the industry like characterization printers, capsule and closures manufacturers.
"Make a Mark is not a design contest and the Brand a Mark book is not a itemize featuring the current packaging design trends. Information technology showcases the prototypes created by the industry pioneers leading the way towards a new era of vino and spirits packing pattern. Brand a Mark is an ambitious projection, which has engaged more than 40 partners for many months in order to commencement create and and then develop such futuristic packaging projects." said Vladimir Tyulpin, Avery Dennison's market segment leader – wine and spirits.
Stéphane Royère, director of the packaging and print business unit of measurement of Leonhard Kurz,
had the honor of presenting the Make a Marker Design Gallery to HSH Prince Albert Two, who visited the booth. "His Highness greatly appreciated our project, but the side by side edition of Brand a Mark volition be even more ambitious. We take already been working on the 2022's edition to develop some new ideas that will increase the interest of those brands that wish to invest in their products' packaging to make a difference on the shelf while decreasing the packaging bear upon on the environment."
Brands need creativity aimed at actual technological advancement
The constant acceleration of business in the fourth dimension of globalization leaves no room for promises. Brands want concrete proposals. The primary demand of brands is to create packaging that is attractive, simply at the aforementioned time sustainable. "This is why we Make a Mark Design Gallery at Luxe Pack the last edition aroused not bad interest from the well-nigh of import brands in the wine & spirits segment and cosmetics. Make a Marker has freed the inventiveness of some of the most awarded packaging pattern studios in the world, "pushing" us players in the packaging supply concatenation to rapidly develop new technologies and new materials that are truly at the forefront in terms of sustainability.
Anagrama from Mexico, Boldrini & Ficcardi from Argentina, Butterfly Cannon and Pocket Rocket Creative from the UK, Chad Michael Studio from the USA, Denomination from Australia, Dragon Rouge from China, JVD Estudio from Chile, Mark Studio from Southward Africa, Motherland from Sweden, Rita Rivotti from Portugal, Ruska Martín Associates from Germany and Spain, Series Nemo and Supperstudio from Spain, Servaire & Co and Studio Créa 'Pattern from France, Smith Lumen and Spazio Di Paolo from Italy are amongst the packaging pattern agencies near awarded in the world and have immune us to demonstrate that luxury is sustainable. " said Gerard Albertí, ESTAL's chief executive officer.
Source: https://packagingsouthasia.com/active-and-intelligent-packaging/make-a-mark-innovation-2/
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